Responsive web design is the recent buzzword. Everyone around the web world is chirping about responsive websites. Over the years, websites have been a great marketing tool. However, with the emergence of varied marketing strategies, it has become vital for companies to accept the fact that the best ROI only comes from a fully incorporated marketing program. But, it is hard to be fully integrated when your websites is complicated mess of versions across different devices or worse, a single version that renders poorly across different devices. It is a matter of concern for businesses as websites earlier where optional, but today they are lifelines of businesses.
What is a responsive website?
A responsive website is the form of website crafted to be compatible across a wide range of computing devices (smartphone, tablet, laptop, desktop, etc). It is capable of changing the size of the content and its appearance on the basis of the device it is being accessed on. It is all about delivering the content the user wants, on the device they are using, irrespective of the screen size.
Do you need a responsive website?
With the capabilities of smart devices, consumer behavior has changed manifolds. The need for instant information access within the mobile device has increased demands of the user. As mobile computing continues to dominate the user, the sales of PC for the first time have experienced a lesser demand.
Mobile devices have different screen sizes, which is a possible nightmare for the developers. It is also a challenge for businesses to showcase their websites across different size and screen parameters. As a result, a need has emerged for responsive web design. Though the world has witnessed the capabilities of mobile computing, businesses are reluctant to direct their investments on providing users with websites that can be accessed, anywhere, anytime, and on any device.
If you are still thinking about augmenting your business with the same conventional website, then think again. You are losing big time in terms of competitiveness. As the convention of your website, are no longer capable of matching the ever changing industry standards.
You are losing on-
Brand awareness is critical for business. Gone are the days when conventional websites would be good enough for branding. As the number of people expected to use mobile for searching website is to increase by 53%. Thus, it becomes inevitable for businesses provide the same user experience on the mobiles, as well. If you are only having a website for desktops or laptops, it surely would hamper your brand awareness. Users these days would abandon websites if they are not accessible on their mobile devices. Moreover, the probability of the consumer’s familiarity about products and services is restricted only to the desktop users.
The emerging trend is the availability and accessibility of web applications on tablets and mobile devices. If your website is not responsive, you won’t be able to penetrate the market. With the enormous capabilities of mobile devices, users expect the website to be easy to access, without haste of information and clutter of products. Moreover, if websites does not respond well on mobile devices, it would surely leave a negative impact on users about your brand. Your business won’t be able to reach out the tablet and mobile audiences with ease, thus impacting the business.
On SEO analysis with responsive websites, you can manage the website with a single set of links. In the case of non responsive websites, you are inviting the trouble. Optimizers are needed to redirect users to the multiple versions of the same website. This means that having a website with different URL’s for mobile and computers would affect the search. Search engines also favor sites, having a common URL, and providing improved user experience. Moreover, the single URL also comprises of the inbound links, tweets and shares in the social media and so on.
Not responsive then be ready to shell out unnecessary investments on SEO and other marketing campaigns. If you are not having a responsive website, the cost of managing multiple websites can be enormous. Employing developers to work on building sites to fit the varying devices is a daunting task and calls for immense expenses. The maintenance, SEO and developers would require huge investments. Even after massive investments, there is no guarantee of capturing the target market.
Another vital area, where you may lose severe revenue, is the elements of your website. Suppose you have an eCommerce website, but it is non-responsive. A customer comes across your website, using the mobile, and is willing to purchase a product. The customer has selected the product and is ready to make the payment. Unfortunately, the ‘BUY’ button is not visible on the website accessed through a mobile device. As a result, the customer would be furious and immediately switch over to the next store. This is a major risk associated with non-responsive websites.
If you are losing on all the above mentioned business areas, you can imagine where your business positions itself in this fiercely competitive business environment. A customer is what businesses work for. If the customer does not get the information quickly, he/she is sure to switch to other website. This could impact the businesses big time and result in loss of huge investments.
Many companies have realized the benefits of responsive websites, such as increased traffic, increased user preference, brand penetration and improved SEO. Thus, a website created with responsive web design, will give your viewers on mobile devices an instant gratification. This will assist you in gaining new customers and clients to increase and enhance your brand image.
Responsive Web Design Helps in Business