How to Use Social Commerce for Online Business Promotion?

Social Media 29 Aug 2013
How to Use Social Commerce for Online Business Promotion?

The rise of social commerce in our age has proven to be highly advantageous for business enterprises. It has become the preferred method of creating a successful business archetype. This platform has been able to reach millions of potential customers through virtual word of mouth.

Social Platforms such as Facebook, Twitter and LinkedIn have allowed users to connect directly to a customer base instantly. These social media websites allows its users to search for new job opportunities that would have never been considered in the past by providing a unique platform to promote good works through the miracle of the internet.

Make the most of Social Commerce

Every business has to promote their enterprise actively in order to generate profit from the potential customer.

Reach a Wider Audience

One of the most vital features of social commerce is that people from all around the globe have social network accounts. This means that businesses that create their own pages should interact with plenty of potential customers, even those residing outside the city or country where the business operates. Social commerce thus plays an essential role in helping a business grow globally. A business must make transactions with customers, which is extremely convenient using social media tools.

Get Targeted Traffic

One of the toughest tasks for businesses is to bring in more audience. This requires the business to have effective advertisement techniques, which can lead to buying more products or services. Ineffective marketing can lead to untargeted traffic which proves to be very costly and may even have a negative impact on the firm. With social Commerce, there are several systems which can be taken advantage of. This can help the business attract only its target audience to make the business more proficient.

Engage With Customers

Customers can be inclined towards a business by efficient interaction with the customers. It is not rare to find large scale businesses to have hundreds and thousands of followers, subscribers and fans in any of the social networks they are a part of.

Increasing brand awareness

Since social media websites are interactive, developers can engage their users in discussing the brand, and various ways the products can be improved. This demonstrates expertise and quality to the possible customers and builds the brand’s image.

Displaying Advertisements

By displaying advertisements on social media sites, the business can be developed for a target audience.  Displaying information on discounts, offers, deadlines and coupons can attract more and more customers towards the business. The ads can attract a large number of users on social websites around the world.

Advantages of having Social Commerce

There are many benefits of using Social Commerce to help develop businesses. Here are some of the ways businesses can make use of the platform.

Cost-Effective System

Social Commerce is very cost-efficient system which can be done effectively without any monetary obligations because all the popular social networks are free to use. Businesses can instantly create their own page and start increasing their followers, fans, or subscribers in an instant.

Instant purchase notifications

Social Commerce is a very powerful; tool for businesses.  When a consumer purchases a product, the people within the circle will be notified that a purchase has been made by him, and they may be interested in the product as well.

Increases reputation of the brand

The members of social media websites that buy products might share their opinion of the product or the brand. This increases the brand’s reputation, which help in improving sales if the customers have a good thing to say about the product.

Increase the scope of customers

Social networking websites have gained high popularity and their followers are growing rapidly. By placing advertisements on such websites, social commerce businesses widen the outreach of the customers.

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About the author´s Group


They crawl everywhere in MoWeble, and even in the farthest corner of the world. They love to travel by bo(a)t and update their skills periodically. This group at MoWeble is constantly dissecting spiders and other animals like Panda and Penguin for their research. They are dressed decently and wear white hat when out on the web.



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