In the latest bid to win back customers, BlackBerry showcased affordable smartphone variants: Q20 and Z3. Both smartphones are aimed at wooing budget conscious segment of the market by giving both flavors: the trending touch sensation and the classic QWERTY elegance.
Z3 will be an exclusive touch device; initially, available in the Indonesian market. The device is built under a partnership deal with FIH Mobile, which is a Hong Kong-listed unit of Foxconn Technology Co Ltd. Z3 has been codenamed Jakarta. It is a 3G phone, which will be followed by a high-speed 4G version in the near future.
Z3 has a 5 inch qHD (960×540 pixels) display, and it will run on the BlackBerry 10.2.1 OS version. The device is powered by Snapdragon 400 dual-core processor and 1.5GB of RAM. Other key features include 8GB internal storage, FM radio and 5 megapixel rear and 1.1 megapixel front camera. Z3 is priced at $200.
On the other hand, Q20 acquired the center stage as BlackBerry introduced the classic QWERTY smartphone. This is aimed at loyal BlackBerry customers. The flagship device has the basic and familiar features ‘Menu’, ’Send’, ’Back’ and ’End’ with an integrated trackpad for quick navigation and the popular one-handed use that has endeared the brand to its QWERTY customer. Q20 smartphone will have a 3.5 inch screen, which so far happens to be the largest screen with a QWERTY keypad. It also has features of BlackBerry 10 such as enterprise connectivity with BES10, BlackBerry Hub, etc.
During the release of the phone, CEO John Chen emphasized on the importance of basic design and usability features that make their device a go-to productivity tool for users. He also dedicated this move to all those loyal customers wanting hard buttons and trackpad in their device.
Another BlackBerry move that is making rounds in the NEWS is the price cut of BlackBerry Z10. For the next sixty days, BlackBerry fans in India can grab the high-end Z10 at Rs. 17,999. Since the launch, Z10 failed to mark its presence in the market. This move may build the necessary momentum or give the opening that BlackBerry is looking for.