Do you have an eCommerce website or an online store? Fantastic! Billions of people can access your site, view your products & services, and make purchases. Not only will people browse your website on their PCs, laptops, and tablets, but they will also use their mobiles to check out what you’re offering. As long as you’ve designed a decent website, people using PCs or laptops won’t face any trouble using your store; however, most mobile users will have to put up with a below-par UI.
While most smartphone browsers do their best to make large websites easily viewable on the smaller mobile screens, they can’t create a seamless experience. Not only will your eCommerce site take a long time to load, but it will also force the reader to zoom and pinch again and again. Needless to say, Flash elements won’t show up on the screen, and the different columns on your web page may appear disjointed. Such annoyances may make potential customers look around for better online stores.
Have you optimized your online store for mobile users? Does your website make it effortless for users to find what they are looking for? Do you have a mobile optimized shopping cart that provides a smooth, secure and speedy checkout experience? If your answer is not ‘yes,’ you are losing out on an incredibly lucrative market.
Are you still unconvinced about the urgent need for getting a mobile optimized website and shopping art? Read on.
1. Over 1.1 Billion Smartphone Users
There are more than 4 billion mobile phones in the market, out of which over 1 billion are smartphones. It is expected that by 2013 more than 54% of the mobiles will be smartphones. Most smartphones enjoy fast and instant Internet connectivity.
By conservative estimates, more than 2 billion people will be capable of using their mobiles to browse websites, buy products and make payments by the end of this year. Mobile eCommerce is here to stay, and it’s only going to get bigger and better with time. By designing an eCommerce store and shopping cart that shortens, speeds up and simplifies the checkout process, you can find favor with billions of mobile users.
2. Acceptance of Mobile and Its Use for Making Sales Decisions
Mobile users across the world are becoming more and more comfortable with the idea of using mobile for making payments. Also, mobile eCommerce has become extremely secure with the introduction of secure payment services like PayPal. Worldwide mobile payment transactions are expected to pass $171.5 billion by the end of 2012 (up from $106 billion in 2011).
While the usage of mobile for direct online purchases is increasing steadily, there are also other ways in which mobile is influencing buying decisions. Approximately 74% of smartphone owners use their mobiles to get directions to stores and shops in their localities. When they are in the store, they use their mobiles to find details about different products and to choose the one that best suits their needs. More than 53% of the smartphone owners browsing products in shops use their smartphones to check out the prices of the same product on online stores.
3. Increase in Use of Mobile for Online Purchasing
Statistics from Pew Research Center’s Internet & American Life Project reveal that more than 55% of mobile users in USA access the web through their phones on a daily basis. A recent survey by Prosper Mobile Insights discovered that more than 25% of smartphone and tablet users use only mobile devices for making online purchases.
With the increase in online activity through mobiles, the amount of online purchases for mobile is also increasing. It is expected that, by 2014, more people will access Internet using mobile devices than desktops or laptops. But even more importantly, research by Compuware highlighted the fact that 57% of mobile users will leave a site if it is not optimized for mobile.
By building a web store that works perfectly on different mobile devices, you can increase the scope of your online business significantly. On the other hand, if your website performs well on mobiles, smartphones users will thank you with a purchase.
4. Mobile Optimized Stores Can Promote Impulse Buying
The number of sales your online store makes is directly proportional to the ease with which users can make a purchase. Online shopping carts that enable users to checkout easily can help increase profits. You can persuade the users to make a purchase through attractive design, special offers, sales, time-bound deals, discount coupons and several other similar features. Impulse buying forms a major chunk of the online pie, and even recession doesn’t have much negative effect on it.
If your store is not optimized for the mobile, it may not be possible for your potential buyers to view or access your offers. In that case, they may simply give your products and offers a miss. On the other hand, an online store that is specially optimized for smartphones will give you a competitive edge and increase your chances of converting potential impulse buyers into paying customers.
5. Better Shopping Experience Equals More Profits
According to mobiThinking, about 79% of smartphone users use their mobile to research some or other aspect of shopping. Some visit a number of mobile stores to compare prices, while others use their mobiles to locate a retailer. Smartphones are also used for reading reviews of products, finding discounts and scanning tags. This initial research is followed by an in-depth search of the web store, and this is followed by a purchase. Or the users move on to other stores and continue looking for better deals or products.
Most smartphone users said that they invariably spend more time on online stores that are optimized for the mobile. In a recent survey by Luxury Institute, 64% of the users said that if an online store has a mobile optimized version, they assume that it sells quality products by good brands. If you think about it, you’ll realize that not only does a better mobile shopping experience help you make better and quicker sales, but it also brings about a positive change in the way the customers perceive your website.
Does Your eCommerce Site Impress Mobile Users?
What do people see when they open your online store on their mobiles? Are their eyes assaulted by disjointed chunks, tiny fonts and confusing navigation? Or do they behold a simple and clean UI that inspires them to browse your products and services? Does your shopping cart make it easy for users to buy your products, or does it annoy them?
Get your online store optimized for mobile. Make sure that your shopping cart simplifies the checkout process. Impress smartphones users and see your online sales skyrocket!